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Monday, October 12, 2026
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TikTok Grants Viewers Power to Reduce AI-Generated Content in Their Feeds

Users will soon have a new feature that permits them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service disclosed that it presently contains more than 1 thousand million AI videos.

Trial and Implementation

The update is being tested over the coming weeks before a full-scale release. This advancement aligns with a rise in content created by AI, driven by recent content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a label for inferior, bulk-generated content that is frequently nonsensical or bizarre.

“We know from our community that a lot of users like content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a spokesperson.

AI on the Platform

The platform disclosed that there are now over a billion videos on its network tagged as made with AI. Overall, in excess of 100 m pieces of content are uploaded to the platform every day, making clips made by AI a relatively small part of its overall inventory.

User Control Features

Viewers will be in a position to decrease or raise the amount of AI-generated videos they watch by using the content preference setting in the application and picking “AI-generated content”. Other topics that are already be adjusted under the setting cover politics, style, cosmetics, and choreography.

Content Labeling and Policies

The platform’s guidelines oblige creators to identify convincing AI-made content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.

In addition, the platform will henceforth attach an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This action is intended to help prevent users from seeking to bypass the labeling process.

Educational Initiatives

TikTok is also establishing a $2m educational fund for experts and organizations to create informative material about using AI responsibly. This program will benefit educational bodies specializing in educating programming and robotics.

Moderation Strategy

TikTok has justified its content review process, during controversy over intentions to cut jobs for hundreds of safety staff in the UK. It is set to cut a significant number of roles in its content moderation division in London, with labor groups and internet security professionals expressing worry that humans are being replaced by automated systems.

A senior executive clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. The platform announced a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its automated systems.

It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
By

Brittany Dixon

A London-based writer and photographer passionate about uncovering Britain's unique stories and sharing travel experiences.

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